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What is Social Media?
Customized Social Media Program
Online Media Outreach
Blog Relations
Social Networking Site Initiatives
Forums/Message Boards Seeding
Online Influencer Outreach
Other Social Media Tools
Social Media Training
Social Media Reporting
Social Media Guidelines
Glossary of Terms
Customized Social Media Program

Take advantage of the latest social technology to facilitate increased user participation. These programs can include online outreach, social networking site engagement, and the development of customized applications. Budget is dependent on the strategies employed and the length of outreach. Explore the rest of this section for more information on potential program components.

Average Cost: $40,000-$100,000

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