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What is Social Media?
Customized Social Media Program
Online Media Outreach
Blog Relations
Social Networking Site Initiatives
Forums/Message Boards Seeding
Online Influencer Outreach
Other Social Media Tools
Social Media Training
Social Media Reporting
Social Media Guidelines
Glossary of Terms

Other Social Media Tools

Custom Applications
Developing quizzes, applications or other online tools to increase user interaction and engagement. This type of project requires the involvement of Interactive Services.

Average Cost:  $5,000-$50,000 depending on the technologies involved and the extent of interactive development needed

See Example:

Social Bookmarking
Posting url links and other content on popular social bookmarking sites in an effort to enable visitors to vote for their favorite features (i.e. Digg.com, Delicious.com).

Average Cost: Highly dependent on strategy  

Web Videos
Web videos can be longer than standard broadcast PSAs and often do not demand as great production values. PSAs themselves can also function as web videos when distributed across popular online video sharing channels.

Average Cost: $10,000 per video

Video Podcast Series
Translates your campaign's message into a compelling series of newly created video content (often called a "webisode" series).

Average Cost: $10,000-$20,000 

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