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What is Social Media?
Customized Social Media Program
Online Media Outreach
Blog Relations
Social Networking Site Initiatives
Forums/Message Boards Seeding
Online Influencer Outreach
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Blog Relations

Approaching a wide range of bloggers and encouraging them to integrate your campaign's message and creative assets as a feature, while also linking to the campaign website.

Keys for Success:  
  • Offering bloggers incentives and exclusive content/graphics
  • Identifying relevant blogs for your target
  • Reaching out to influential blogs frequented by your target
  • Pitching with strong news hooks (research, timeliness) and celebrity, high profile or real-life spokespeople in Blog Media Tours and Q&As
Average Cost: $5,000 for two-to-three day blitz, $20,000 minimum for month-long campaign

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