|| Blog Relations
Approaching a wide range of bloggers and encouraging them to integrate your campaign's message and creative assets as a feature, while also linking to the campaign website.
Keys for Success:
Average Cost: $5,000 for two-to-three day blitz, $20,000 minimum for month-long campaign
- Offering bloggers incentives and exclusive content/graphics
- Identifying relevant blogs for your target
- Reaching out to influential blogs frequented by your target
- Pitching with strong news hooks (research, timeliness) and celebrity, high profile or real-life spokespeople in Blog Media Tours and Q&As