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What is Social Media?
Customized Social Media Program
Online Media Outreach
Blog Relations
Social Networking Site Initiatives
Forums/Message Boards Seeding
Online Influencer Outreach
Other Social Media Tools
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Social Media Guidelines
Glossary of Terms
Online Influencer Outreach

Identifying and recruiting key influential people to serve as online ambassadors for your cause. For example, reaching out to people who administer a Facebook group or write an influential blog related to the campaign issue.

Average Cost: $10,000-$20,000 per month. Dependent on length and/or depth of campaign

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