|| Forums and Message Board Seeding
Using a social media vendor, it's possible to seed messages and conversations in forums and message boards frequented by target.
Keys for Success:
- Establishing credibility and providing relevant messaging in forums
- Developing a thorough editorial guide to help social media vendors respond to a range of questions about the campaign and issue
Average Cost: $15,000-$20,000 for a month-long campaign
- Smoking Cessation: Through an ongoing social media program, the "Become an Ex" campaign messaging has been inserted into Health & Fitness, News, Sports, Parenting and General lifestyle discussion forums and message board communities. More than 6.7 million people were reached through forum injections on nearly 100 sites.