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What is Social Media?
Customized Social Media Program
Online Media Outreach
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Social Networking Site Initiatives
Forums/Message Boards Seeding
Online Influencer Outreach
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Forums and Message Board Seeding

Using a social media vendor, it's possible to seed messages and conversations in forums and message boards frequented by target.

Keys for Success: 
  • Establishing credibility and providing relevant messaging in forums
  • Developing a thorough editorial guide to help social media vendors respond to a range of questions about the campaign and issue

Average Cost: $15,000-$20,000 for a month-long campaign

Examples: 
  • Smoking Cessation: Through an ongoing social media program, the "Become an Ex" campaign messaging has been inserted into Health & Fitness, News, Sports, Parenting and General lifestyle discussion forums and message board communities. More than 6.7 million people were reached through forum injections on nearly 100 sites.



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