A Mat Release is a prepackaged newspaper story delivered to more than 10,000 suburban newsweeklies nationwide. The campaign sponsor and the Ad Council have complete editorial control of article content, photos, etc. The article will appear in "hometown" newspapers throughout the country in exactly the same layout as approved by both the Ad Council and the campaign sponsor. Hispanic and African American mat releases can also be developed.
Average Cost:$5,500-$6,500 (dependent on column width)