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PR Agency

Working with a PR agency can provide ongoing support in extending the reach and impact of a campaign. The following is a sampling of services an agency might provide on behalf of your campaign:

  • Expertise in your issue
  • Media Training
  • Press Relations:  Including local, national and targeted pitching, Op-Eds, letters to the editor, editorial board visits, etc.
  • Grassroots Marketing
  • Crisis Communications/Issue Management
  • Special Events
  • Other Special Projects i.e. conference planning, panel discussions, speaking opportunities
  •  Identification and engagement of third-party validators and key influentials
  • Identification and coordination of partnership opportunities 

We have identified a number of criteria necessary for the success of this tactic. The budget cannot be the only consideration used in electing to engage the services of a PR agency. Consideration must be given to the sponsors' ability to effectively work with a PR agency.

Average Cost:

$10,000 per month or Project Based


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