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Top 40 DMA's

Targeted Press Outreach

A seasoned public relations professional will conduct targeted press outreach on behalf of your campaign.

Potential services might include:
  • Press outreach to select demographics or target audiences
  • Development of additional press materials
  • Special events and other projects

Average Cost: $150 per hour, $5,000 minimum

Media Training

Offers training to spokesperson(s) to work with the news media, focusing on message development and press interview strategies.

Average Cost: $5,000 (plus expenses)

Promotional Items

Cost associated with the development of campaign collateral materials that can be distributed through the campaign's social media channels, congressional relations, media opportunities, corporate partners and sponsor's constituents.

Average Cost: $500-$20,000 depending on item and quantity

Celebrity Involvement

Approach a celebrity to serve as a campaign spokesperson. Costs may include talent agency costs, travel and other expenses.

Average Cost: TBD

Opportunistic PR Events

Costs associated with opportunities such as morning show appearances, coordinating of segments with producers, recruiting Ad Council staff and spokespeople for attendance, as well as development of collateral materials.

Average Cost: $1,500 plus expenses

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