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Newswire Distribution

Distribution of press release to thousands of reporters (national and/or regional) in the print, broadcast and online media. Release can target specialty newswires, selected by issue, target audience or geographic region (i.e., Hispanic or African-American press, health or business reporters, national or regional press).

Average Cost: $800-$1,200 (Dependent on length of release and distribution plan)

Multimedia News Release

A Multimedia News Release (MNR) is a dynamic HTML press release that includes the PSAs, screen grabs, and links to sponsor and campaign websites, as well as social media links. Release is developed by PR Newswire and distributed nationally and to targeted media. A Spanish MNR can also be developed and distributed on Hispanic Wire. PR Newswire provides detailed monitoring reports in English and Spanish after the distribution, which include Web placements, video views and a list of reporters who viewed the release. Additionally, campaign screen grabs and websites are featured on the Reuters sign in Times Square and the Fashion Show Mall sign on the strip in Las Vegas.

Average Cost: $4,500 for English and $5,500 for Spanish

** If multiple releases are developed and distributed, there will be a reduced cost.

View Sample MNR: Let's Move

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